Fri 20 Mar 2009 12:03 am
It seems like just a few weeks ago I was commenting on how well Haggen-owned Top Foods handles the supermarket juggling act between price and quality. Now, its successes — and failures — have been quantified, along with those of other area markets, in a new study by the Puget Sound Consumers’ Checkbook.
Staffers at the non-profit magazine compared prices on 152 items at local supermarkets and warehouse clubs, and also surveyed 4,200 consumers on quality and service. The findings include:
– Among the area’s four largest supermarket chains, prices were cheapest at Fred Meyer. Prices were highest at QFC — and, yes, the spread exists even though both chains are owned by Kroger. The average price for a full market basket at Freddie’s was 6 percent lower than the average at Albertson’s, 10 percent lower than Safeway, and 17 percent lower than QFC. A family spending $150 per week at QFC, the study noted, could save $1,300 per year by switching to Fred Meyer.
– QFC may have been the priciest large chain, but it also received the highest customer satisfaction ratings among the four large chains. Sixty-one percent of QFC customers in the survey rated it as “superior” overall, compared to 52 percent for Safeway, 50 percent for Fred Meyer, and 36 percent for Albertsons.
– The Checkbook credits Haggen for proving “that it is possible to get high ratings for quality and still have reasonable prices.” The Haggen store in Lake Stevens was one of the few stores in the report to win kudos for both, with its score for “overall” quality beating out everyone except the pricier Metropolitan Market and the Town & Country Markets (Ballard Market, Central Market, and Greeenwood Market). Top Foods itself, though, didn’t fare as well, garnering only 69 percent of “superior” ratings in overall quality. That’s better than any of the four large chains, but doesn’t come close to sister store Haggen’s rating of 90 percent, or Metropolitan and Town & Country’s 90+.
– Looking at all the stores in the survey, both large markets and small, PCC and Whole Foods had the highest prices. No real surprise. What was a surprise was that they did not score as high in the fresh produce category (where you’d think they’d share the gold medal) or in the overall results as Haggen, Metropolitan, and Town & Country.
– Trader Joe’s also fared less well than I would have expected, given how thrilled I usually am by my money-to-happiness-to-quality ratios in the checkout line. TJ’s won points (90% “superior” ratings) for its friendly staff, but tanked when it came to fresh produce (25%), parking (35%), keeping things in stock (37%), and convenience of store layout (48%). Come to think of it, those are all areas where I have beefs with the store — and yet my overall sense of the place is still very positive.
Candace Heckman, my former P-I colleague, reported on a 2006 Checkbook survey, and looked into the Fred Meyer/QFC conundrum.
She wrote:
“We’re very separate stores with very separate clientele,” Melinda Merrill, a spokeswoman for Fred Meyer in Portland, said of the different pricing between Fred Meyer and QFC. “Just because we’re both owned by Kroger doesn’t mean anything.”
A store such as Fred Meyer can sell more items at lower margins because it offers a larger variety of products. It is a department store, jeweler and grocery store combined.
I stopped by Top Foods in Shoreline today anyway, and picked up a pound of wild (previously frozen) halibut for $8.99, a 12-ounce pack of sliced Tillamook Swiss on sale for $3.99, and some crisp, kid-size apples for a quarter apiece. I was more than 69% satisfied.
OK. I found you. Sent the e-mail before I read you comment. I’ve bookmarked your blog and will be following it.
Interesting story on the supermarkets. My own informal survey found that prices at Whole Foods are not as bad as the rap they get if you come with a list (lest you be seduced by the displays and tastings) and stick to their high quality store brands.
When it comes to customer service, I’ve never had better. We used to shop PCC then began having problems getting the products we wanted, e.g., kamut pasta, without having to buy a case of it. We tried Whole Foods and were looking for a product they didn’t have on the shelf. We asked the person who was stocking the shelves what we were looking for and the next time we went there it was on the shelf.
PCC most expensive? Really? I am surprised at that. Maybe it’s just because I’m in Wedgwood so I have QFC or Metro two of my other options, but I feel like their prices on the same items (dairy, organic produce) are cheaper. Maybe it depends on if you are buying processed vs not processed? I guess I need to go look at what the items are…
Completely agree about your feelings on TJ. Always leave feeling happy, but when I break it down, the produce (really wish they’d get rid of more packaging there too) and stock issues would be drawbacks if I weren’t usually on a bargain high. Since I stopped going to the U-Dist TJ’s for the more spacious Cap Hill, I am less frustrated by layout. The store I used to frequent in AZ when I lived there was especially tight, and my friends and I always thought you should have to get a cart license to enter it, learn the rules of the aisle…
My family spends over $100/week at QFC, but any cost savings from switching to Fred Meyer would be far offset by having to own a car to drive to Fred Meyer. From our Capitol Hill apartment we can walk to three QFCs (two within a few blocks), Safeway, Madison Market (where I’ve been going more often lately for Fresh Breeze milk), and Trader Joe’s.
I hear time and again that PCC is too expensive, but really - I think that the problem lies in those other groceries being too cheap. All in all, I think we spend far less on food in this country than is reasonable. Food, of all things, should not be cheap. I am so grateful to PCC for doing my food-homework for me, as well. To me, that’s worth an extra couple bucks on each visit. (This coming from a single lady……I know, I know.)
After a lifetime of shopping local stores, my family’s feeling on the QFC/Fred Meyer disparity is that you get what you pay for. A basket of produce at QFC consistently outshines most of what you’ll find at Freddies. QFC’s bakery and seafood departments seem superior as well. If I want diamonds and pearls with my chicken soup and bread, I’ll go to Costco, where all those things are of higher quality (and the workers get decent compensation and bennies).
More often than I’d like to admit, I shop at the ghetto QFC by my place. I know it’s pricier and the turnover of perishable goods isn’t as well cared for as I’d like but at the end of the day its just me and my 13 lb. cat and we want convenience. I really appreciate the neighborhood feel of Ballard Market and I can negotiate the extra few miles to make it happen. The specialty store that peeves me the most is Trader Joes. It’s too intense, includes a lot of packaging and (I may be in the minority when I say) the food doesn’t taste particularly good to me.
I love TJ’s and Metmart. I regularly shop at TJ’s, then fill in with fresh produce and meats at Metmart on top of QA hill - and I see other people doing the same.
I’ve gotten used to the tight quarters at TJ’s, but what bugs me is that they will stop carrying a new item if it doesn’t perform well fairly quickly. With their limited shelf space, I can understand, but it’s dissappointing to try a new product, then be told they don’t carry it any more.
I also read the weekly flyers and shop at QFC for the specials. But I really don’t like the new store on Mercer St. With the below street level location, bad music and employees who just don’t seem happy, it’s a depressing place.
Im totally with you on TJs..i just feel soo satisfied when i shop from there..i just love that place and the best thing is it is less than half a mile from where we stay! Other than that we do our majority shopping from Fred Meyer and Safeway! Ive somehow found that I never get everything that I want from QFC.
A note on TJ’s - they offer samples every day, so you can try their products. And if you have a question, or want to try a product, they’ll open the package for you. I asked if their mac & cheese had a powdered cheese packet, and the staffer didn’t know, so she opened it. I use the powdered cheese to make cheese popcorn, and one packet flavors 5 bowls of popcorn. Then I use the macaroni to make real mac & cheese!
When QFC introduced their “invasion of privacy card”, they raised their prices exorbitantly across the board which further deepened the difference of prices between them and FM. When Fred Meyer introduced their card, the store prices did not rise.
I much prefer to shop at Central/Greenwood/Ballard Market than either QFC or FM. When forced to shop at FM, their Ballard location is my choice.
Price is not everything, but when we checked a few years ago QFC was both more expensive and lower quality on a week’s groceries.
What about Costco? My informal survey of the buy-in-bulk giant shows about 10% off local grocery stores in most staples, although not on Organic milk oddly enough (TJ’s has the best price that we have found). So if you have the storage space for 3 months of TP…
I really love our local Freddies. They have good prices, organic produce, and if not all their produce is great, enough is of high quality that I am happy to give them my business.
Living near the Ak. Jct. in W. Seattle, I have 5 grocery stores within a mile, but somehow got stuck with the WORST store in the city. The Jct. Safeway is like an expanded convenience store. The Safeway bakeries put out a uniformly cottony and flavorless product (thank god for B. Nouveau), the packaged meat department is suspect (and the beef and pork seem to have the same texture/flavor problem of the bakery), and the produce dept. is dominated by peanut and russet potato displays. Leafy produce is usually flaccid, fruit under-ripe, alliums sprouting, and any unusual fruit or veg. on the rare occasions they bother to carry them, is always of less-than-mediocre quality. The employees are all pretty nice, so that and it’s proximity make it the store I shop at the most, but I can hardly wait for QFC and “Hole” Foods to open.
If you want to see the worst Safeway in Seattle, go over to White Center. Ugh. They seem to dump their lowest level produce there.
I have to agree with Laurie A-B up there. When I lived in Seattle, generally we went to QFC for our ordinary groceries because we didn’t have a car either. They were easily accessible by transit from downtown. We went to a Fred Meyer once and it was a nightmare by bus. They’re located in the middle of nowhere!